AppNexus
AppNexus, an industry-leading AdTech company acquired by AT&T and later Microsoft, provided a dynamic platform for me to lead high-volume event production and strategic programming. I spearheaded initiatives that fostered engagement, knowledge-sharing, and community impact. With a focus on seamless execution, technical oversight, and strategic partnerships, I created immersive experiences that amplified brand presence and supported diverse global audiences.
At AppNexus’ NYC headquarters, I led the production of 100+ full-cycle, in-house experiences in a 300-seat auditorium equipped with advanced AV technology, live-streaming capabilities, and adaptable staging. The space served as a central hub for thought leadership—hosting global tech conferences, customer summits, and DEI-driven events that strengthened community engagement and positioned AppNexus as a key player in the AdTech industry.
Over 15 months, I ensured seamless execution by resolving technical issues and maximizing utilization—without a single event cancellation or reschedule.
In addition to hosting in-house events, AppNexus produced semi-annual, high-profile external summits and industry events that reinforced its leadership in ad tech and programmatic advertising. These events brought together marketers, publishers, developers, and industry executives to discuss emerging trends, showcase innovations, and foster strategic partnerships.
